Wine plays a central role in the success of many events. Whether you’re managing a corporate function, wedding, music festival or large-scale hospitality activation, getting your bulk wine selection right means balancing guest preferences, budget, and operational ease.
At Paramount Liquor, we work with event organisers, caterers, and venue operators to ensure wine supply is consistent, practical, and tailored to the format and audience. Here’s what to consider when planning your next bulk wine order.
Understand Your Guest Profile
Not all events are created equal—and neither are the wine preferences of their audiences. For a relaxed outdoor gathering, a chilled prosecco, rosé, or light-bodied red may go further than a complex pinot noir. On the other hand, black-tie events may warrant more traditional varieties served in proper glassware.
Start by understanding the tone of the event and how wine will be served—will it be poured at a bar, offered by roaming staff, or set on tables? Each format affects your volume planning and varietal mix.
Estimate Volumes Carefully
As a general rule, one 750ml bottle of wine yields five standard pours. Here’s a loose guide for volume planning:
- Short receptions (1–2 hours): ~1–2 glasses per guest
- Seated dinners: ~2–3 glasses per guest
- Longer events: ~3–5 glasses per guest
If you’re offering wine alongside beer, cocktails or spirit alternatives, adjust accordingly. And always allow for slight overage to avoid mid-event shortages.
Paramount Liquor can help with volume forecasting based on past event data and current product availability.
Choose the Right Format
Bulk wine doesn’t necessarily mean poor quality. Increasingly, venues are choosing formats like:
- Case volumes of bottled wine (for visual impact or traditional service)
- Bag-in-box wine for efficient back-of-house pouring at high-volume functions
- Kegged wine, which offers sustainability benefits, cost savings, and reduced waste
Kegged and boxed options also keep wine fresher for longer and minimise recycling or glass breakage concerns.
Focus on Crowd-Pleasing Varietals
While it’s tempting to curate a complex wine list, large events call for accessibility. Your selection should be easy to understand and broadly appealing.
Commonly selected varietals include:
- Sauvignon blanc, pinot grigio, chardonnay (white)
- Rosé, particularly in warmer months
- Shiraz, cabernet sauvignon, pinot noir (red)
- Sparkling wine for arrival or toasts
Where possible, offer one option in each category to avoid decision fatigue at the bar.
How Paramount Liquor Supports Bulk Wine Orders
We supply a wide range of wines suitable for event formats, including still, sparkling, low-alcohol, and organic options. As a trusted bulk wine partner, we provide:
- Access to reputable Australian and international producers
- Product guidance to align with your demographic and budget
- Support for alternate formats including kegs and bag-in-box solutions
- Timely delivery across metro and regional areas
Our team works closely with clients to ensure wine logistics are seamless—whether it’s a one-off event or a recurring large-scale activation.
Planning ahead allows you to secure stock, take advantage of pricing opportunities, and ensure your team is equipped with the right product knowledge to deliver smooth service on the day.Need help getting your wine plan right for an upcoming event?
Explore our range or contact Paramount Liquor to discuss your bulk wine needs.
Leave a Reply